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Videos

How to get holistic insights within hours using behavioural science

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...

Catalogue: Congress 2018
Author: Dmitry Gaiduk
Company: CoolTool Inc
September 23, 2018
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Citation

Gaiduk, D. (2018a, September 23). How to get holistic insights within hours using behavioural science. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-get-holistic-insights-within-hours-using-behavioural-science


Videos

State of the art of science and evidence based neuromarketing (Spanish)

Neuromarketing emerged during the late 90s, at which point brain-imaging techniques were not as developed as they are today. However, an increasing interest in depicting consumer motivation and brain function and structure emerged.?The ways in which...

Catalogue: Latin America 2017: #IN
Author: Jaime Romano
June 15, 2017
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Citation

Romano, J. (2017a, June 15). State of the art of science and evidence based neuromarketing (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/state-of-the-art-of-science-and-evidence-based-neuromarketing-spanish-